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Monday, September 15, 2008
"Australia" marketing heats up
As you may know, "Australia" is due for release in late November 2008. This is the film that Nicole and Baz Luhrmann discussed making for some seven years. The posters are starting to appear across the world (see top shot) and my first impression from seeing Nicole in the safari suit in this one was that it looked like a remake of "Born Free". I admit, I will go and see the movie just so I can see if Baz can continue the success he enjoyed with "Strictly Ballroom", "Romeo and Juliet", and "Moulin Rouge". It remains to be seen though if photos like the second shot of Nicole and Baz smiling will surface again. Or will we see angry shots of the two because the cinemas are half full? Based on the trailers seen so far, who knows. The Australian film industry needs a solid hit, and so does someone else.
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2 comments:
It'll be interesting to see what happens to this movie. The US economy is in a slump and they're going to release a love story with a war as a back drop at the beginning of the holiday shopping season. It'll probably to well in Europe, but I'm not seeing the words US blockbuster attached to it. From the promos it looks like they're marketing it as a chick flick - how many woman have time around the holidays to take in a movie?
I'm glad to see they're using another image than the one or Kidman running - her arms made her look like a poster child for anorexics.
My gut feeling is it won't big a big summer blockbuster here in Australia either. But you never know. The movie going public are a little over Nicole. Problem with Nicole is, men don't find her sexy and woman dont like her. It's a tough one ...
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